Letterpress QR Coasters
2011
Description
Letterpress and smartphones? Sure! With all the apps for drinking craft beers, we think it's time to re-introduce something decidedly low-tech and often ignored: the coaster. We find ourselves staring at them all the time when we're out and about, so why not give them some extra functionality and panache? These retro chic coasters talk about us and each link to different functionality on our website. Our friends at Cranky Pressman did an impressive job printing these up. Ultimately, this we see this as something that can help craft breweries and wineries to get more of a following with customers talking, texting, and tweeting about what they do best!
www.hellofizz.com
www.hellofizz.com
Fields
Branding, Graphic Design, Print Design
- Mobile apps are becoming a big deal. At Fizz, we realized this is perfect for wineries and breweries, where they have hordes of patrons sitting, talking, imbibing, and texting. These QR codes allow smart phone users to quickly link to four unique web addresses on our business website, each detailing a specific wine or beer that answers the question prompted on the printed coasters. We talk about our favorite beverages and some possible food pairings we like for each. A simple example of the potential for QR codes, and beautifully printed by our friends at Cranky Pressman.
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This is a snapshot of various type exploration I've done this year. I love exploring scripty fonts and ones with whimsy and fun. Creating typography by hand is so fun and important to help develop meaningful typography.Drawing, Graphic Design, Typography2011 -
When I was in middle school my class was the first to get an orchestra program! I was a member of the Dexter Orchestra for 8 years and the entire time I had Mr. Parrish as my teacher. He was an amazing mentor and parental figure in my life. In July of 2010 he passed away from brain cancer. To honor his memory I designed this concert program for him.Graphic Design, Print Design, Performing Arts2011 -
Using inspiration lyrics from one of my favorite Christmas movies, White Christmas, I created this card. I used rudolf as the main image for the front and used a few of my favorite fonts. I wanted the card to be mostly type heavy. The inside I put a picture of myself and my darling cat Caslon. I also wrote a short letter to sum up my favorite events of the year. Since I don't have a husband or kids I thought it would be smarmy to have a picture with my cat instead. The card was sent along in a stunning red envelop.Graphic Design, Print Design, Typography2011 -
North Tech is a small technical school in Missouri. They offer several programs for their students from art and design classes to certification for law enforcement. Their former catalog was created by their students and obviously needed a lot of work. They wanted a fresh approach to the material. Using provided text I created this catalog to help engage their students and excite them about potentially applying to the school.
The purpose of this book is to create ease of communication. I created a tab-like number system on the sides of the pages to help students move through the book easier. Also, each page is titled with that departments course offerings. For each course there are several beneficial outcomes (college credit, internship, scholarships, ect.) I chose to highlight those features using symbols to help aid in this communication.Graphic Design, Publishing2010 -
As a nod to our distinct interest in everything beer, wine and letterpress, we brewed up our business cards as retro letterpress coasters. We love brewing, imbibing and letterpress, so we might need a moment here… The design was printed by Cranky Pressman of Salem, Ohio on a thick ivory white stock with a cranky old Heidelberg contraption. Two lovely Pantone colors were brought into the fray. We might not be as persnickety as Cranky Pressman, but we think they came out swimmingly!
Celebrate with us by enjoying your favorite craft beverage or elixir. We recommend serving straight up, with a twist of panache.Branding, Graphic Design, Typography2010 -
Promotional letterpress notepads for Cleveland design festival featuring fun scavenger hunts as an activity book.Branding, Design, Illustration2011 -
This beautiful letterpress postcard was created using found pieces at Cranky Pressman Letterpress Studio. Inspiration for this piece came in finding the denture piece first and working around what I could create with it. I decided to create a play on words using "Design with Bite" as a double meaning both because of the bite of the letterpress but also bite in reference to my own sense of style.
Special thanks to Cranky Pressman for the use of their fantastic Letterpress Equipment! www.crankypressman.comGraphic Design, Print Design2010 -
These seasonal postcard promotions are light hearted approaches to cable marketing. Using provided text and design direction I had to create interesting visuals to entice potential customers to switch to Comcast.
The Enjoy the Ride postcard was designed with the instruction of using bikes in some way along with the headline "Enjoy the Ride". I wanted to make the postcard bright and cheery to reflect the vibrant spring feel they wanted to give. Most cable promotional cards are very informational dense so I wanted to give a lot of empty space to catch the viewers attention.
The summer postcard series is a couple variations of the same idea. Given the headline "Summer's Calling" I wanted to use talk bubbles to show different visuals of summer. Again making the postcard bright and cheerful to catch the viewers attention. Creating attention grabbing postcard pieces is extremely difficult so creating something that looks much different from what is currently available.Graphic Design, Print Design2010 -
Working with the concept heart sound I had to develop a new t shirt for the band Taking Back Sunday. Incorporating a vintage image of a heart I added horn elements to indicate the heart is a musical instrument. Being that many musicians have a passion for music beyond financial incentive this seemed like an appropriate analogy.Graphic Design, Illustration, Music2009 -
This book was the culmination of an extensive research process of the IKEA corporation. This piece incorporates original content based on my research on the outer pages. The interior pages of the book consists of my own thoughts of IKEA. I used materials to create the book that IKEA uses, such as newsprint paper and cardboard. I used a binding technique that was easy to execute but well designed which was consistence with IKEA’s corporate identity. Each section is color coded to help guide the user through the spreads. I created a book that requires the user to actively get information in the book.Package Design, Editorial Design, Graphic Design2008 -
each of these fonts I have designed while working at Go Media. If you would like to buy them check out our website!
http://gomedia.us/arsenal/fonts.php
I am extremely proud of these fonts and hope you do too. I am always looking for ways to improve so send me any comments you have!Design, Graphic Design, Typography2008 -
everyONE recycle is a campaign to raise awareness about the issue of recycling to my fellow students. I wanted to create a user experience to show the results of not recycling. After surveying students living on campus I discovered nobody recycled so I designed this instillation to show how many bottles are thrown away in a week. Students were encouraged to take a milk cap off of one of the bottles to show they support recycling.Exhibition Design, Graphic Design, Interaction Design2008 -
My concept with this shirt was to incorporate an environmentally friendly message with one of my favorite quotations from Gandhi. Creating a message that is a bit more hard hitting than the typical Save the Earth I wanted to really impress on people that one person can make a difference. The multiple plus signs utilized show the effectiveness of one persons actions that contribute to a greater whole.Print Design, Design2009
